Yesterday I attended a "getting started in film" workshop with Erik Paulsson, of Red Storm Productions. The workshop was very informative, and I learned a lot of useful information about producing documentaries and feature films. I was especially interested in some of Erik's comments about viral marketing.
I've been in touch with Gwaai and Jaalen, and we all agree that it would be worthwhile to release Hoopla out on YouTube. We need to get the word out there, and find ways to connect with relevant partners in order to make the project self-sustaining.